The book chosen for this project is The Adventures of Sherlock Holmes. It is a collection of stories written by Arthur Conan Doyle about the legendary detective Sherlock Holmes and his partner Dr. John Watson. The conceptual approach chosen for the design of the book was a merge between the modern and old-fashioned adaptations of these stories. There was also an interactive approach to the stories by adding elements of the story in the form of images.
For this project, our class was given the task to do a complete redesign of our university’s student magazine, the griff. We met with the griff’s managing editor and the design editor to get a better idea of what goes behind the scenes of editing and designing the griff. We also gained an understanding of what they were looking for and how much creative freedom we could have with this particular project.
For this project, we had to choose a company and either design or re-design their catalog. We had to select the products and organize them accordingly and design them in an efficient way. As you can see, I chose the craft store Michaels. In viewing other craft and knitting catalogs, I saw that they were busy and crowded with products. From that, I wanted to design a modern and easy-to-read magazine without the clutter.